Customer Satisfaction Survey
Listen to your customers
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Why do you need to ask for feedback from the customer?
A satisfied customer is a key to running a successful business. One
of the easiest way to know if your customer is satisfied with your company's products
and services is by receiving feedback from the customer using a survey questionaire.
Unless you provide an easy way for your customer to provide feedback, you will not know
how your customers feel about your company.
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Key to a successful customer satisfaction survey?
There are some key points to know about conducting a customer satisfaction survey.
- How to ask your customers.
- When to ask your customers.
- What to ask your customers.
- How often to ask your customers.
- How to interpret the data provided by your customer.
Various methods of collecting customer feedback are face-to-face, over the phone and postal mail.
Online survey software is the most effective and easiest way to collect
customer feedback and provides real-time evaluation of the customer feedback. Response rates
tend to be higher for internet surveys as well.
The best time to ask for feedback from a customer is after the sale is completed, or
the service is rendered. The customer has the facts still fresh in mind to provide detailed
evaluation of the product or service.
The questions to ask in a customer satisfaction survey is very important. There should
be some choice questions as well as question related to scoring the customer's viewpoint of various
aspects of the buying process. For example, a choice question can be to ask the customer why he/she
bought the product from your company - quality, price, feature set etc. That itself will provide
some insights into the competitive landscape for your product or service. There should be open ended
text questions where the customer can provide details of his/her experiences.
For more information, see - Customer Survey Samples 
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How Can WebsiteGear Survey Software Help?
WebsiteGear Survey Software provides you with the tools
that you need to manage feedback from your customers.
- Web based surveys, no software to install.
- Create surveys from provided survey templates.
- Total branding control to integrate with your company.
- Real-time survey data collection and reporting.
- Over 15 question types to use in surveys.
- Easy survey creation with WYSIWYG editor with spell checker.
- Embed audio, video and images without coding.
- Data filtering and download for further analysis possible.
For more information, see all the features - Web Survey Features
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